Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a co...
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.
To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.
Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.
Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
Design thinking is a fruitful balance between intuitive thinking and analytical thinking, between validity and reliability, between exploration and exploitation.
WildBook
机械工业出版社2015版
西东
机械工业出版社2015版
0 有用 八月.. 2021-06-04 02:10:09
我觉得这本书值得4.5星。如果是在企业中推行设计思维的话，本书提供了一个非常好的进行全局思考的framework. 对于知识的三种不同阶段的论述以及对于validity和reliablity的论述是很精彩的，对于工作是有指导映射作用的。
0 有用 xiaona 2012-04-02 13:38:03
一方面要将已有经验算法化，固化下来，以降低运营成本；一方面要不断创新，寻找新的机会。不过要真的去做的时候就不容易了，这本书里有些例子，但还得看自己悟性了
0 有用 mark 2013-02-12 01:36:41
被challenge也是动力。好好读。
0 有用 Erik 2020-04-20 02:08:43
书有些啰嗦，对于设计学科的学生而言更多是一种知识的明确，而非探究。其中讲的 Design thinking 与 Tim Brown 在 Change by Design 中提出的还有不同，这本书更多强调的是一种世界观层面的方法论，而 Brown 则是一种方法论层面的世界观。
0 有用 mzy11mzy 2024-01-28 15:17:55 北京
Design thinking is a fruitful balance between intuitive thinking and analytical thinking, between validity and reliability, between exploration and exploitation.