出版社: Portfolio Hardcover
副标题: How Great Leaders Inspire Everyone to Take Action
出版年: 2009-10-29
页数: 256
定价: USD 26.95
装帧: Hardcover
ISBN: 9781591842804
内容简介 · · · · · ·
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have ...
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why . It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
作者简介 · · · · · ·
Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national ...
Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
喜欢读"Start with Why"的人也喜欢 · · · · · ·
Start with Why的书评 · · · · · · ( 全部 43 条 )

《Start With Why》- Simon Sinek

改变世界,从“为什么”开始

看这本书时,刚好看了《我的名字叫可汗》这部电影,终于明白书中没说的要义

一个企业,怎样才能拥有强大的市场号召力和客户忠诚度?一个人怎样才能具有领导魅力,让人们想要追随?书中,作者列举了大量的实际案例,提炼出激励团队员工的可行方法,那就是统一团队目标、行动与价值观,这是公司获取成功的关键因素。
这篇书评可能有关键情节透露
作者西蒙·斯涅克(Simon Sinek) 微软、美国国防部领导力顾问,国际知名演讲家,其领导力演讲在TED排名第三。他在哥伦比亚大学的战略沟通项目中执教,是《纽约时报》《华尔街日报》《华盛顿邮报》《商业周刊》等媒体的专栏作家,还担任微软、美国国防部、美国运通以及联合国等... (展开)> 更多书评 43篇
论坛 · · · · · ·
在这本书的论坛里发言这本书的其他版本 · · · · · · ( 全部7 )
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海天出版社 (2011)8.0分 469人读过
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文汇出版社 (2017)7.8分 274人读过
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天下雜誌 (2012)7.1分 13人读过
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天下雜誌 (2018)暂无评分 7人读过
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二手市场
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订阅关于Start with Why的评论:
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1 有用 Initial_X 2015-03-06 20:22:29
纠结了一下还是给了5星。可能很多人都看过TED的“伟大的领袖如何激励行动”那场。这本书基本上就是细化了那场演讲的内容。纠结的原因是主题没有进一步深化,给5星的原因是他确实指出了一般人没有意识到的非常重要的一点,而且我认为他是对的。
0 有用 阿斯巴甜 2022-01-15 20:19:44
激励派教主Simon Sinek大作,节省时间的可以听听他的Ted或者直接听有声书
2 有用 夜麻麻嘛 2016-01-29 08:45:36
越来越觉得很多简单的道理没有人点破就不一定明白,明白了也不一定努力去实行,人与人的差距就是这么出来的
7 有用 Rachel 2013-02-28 21:59:06
via Ted/ ted讲得比成书较好。当然,书里除了the golden circle外,还融合了the law of diffusion/ the celegy test等操作法(?) 其实书中有部分预言,让我们拭目以待吧。对于创业/企业者来说参考度不错。很多时候我会拿书中讨论的观点与个案来比对所任职公司近几年遭遇的"变故"。所以蛮多情况觉得挺契合的。(苹果真的一个很好的case study)... via Ted/ ted讲得比成书较好。当然,书里除了the golden circle外,还融合了the law of diffusion/ the celegy test等操作法(?) 其实书中有部分预言,让我们拭目以待吧。对于创业/企业者来说参考度不错。很多时候我会拿书中讨论的观点与个案来比对所任职公司近几年遭遇的"变故"。所以蛮多情况觉得挺契合的。(苹果真的一个很好的case study) - 最后部分那个为自己奔跑的小男孩ben的故事,让我最后把评价定在4星。:)个人来说,这本书在引我思考的部分倒是真的很不错。 (展开)
0 有用 :o 2021-10-31 20:42:36
作者也太爱苹果了吧
0 有用 老头 2023-05-21 19:54:33 山东
值得 5 星,可以说创造了一个学派,一个行为心理学的很好应用,每一个创始人都值得读一下
0 有用 牛永贵 2023-04-30 11:30:13 美国
说看了TED 视频就看完整本书的人,装什么逼呢,你看了吗?
0 有用 阿杰 2023-04-03 07:49:40 北京
有点以以偏概全,有点啰嗦,缩短到10页左右可能更好
0 有用 luilui 2023-03-27 03:26:49 瑞士
Simon Sinek is so well known and well respected, but his book doesn’t speak to me that much. At least, I feel this entire book can just fit into one TED talk…
0 有用 远道而来 2023-01-31 11:14:05 上海
It is the WHY that matters.