作者:
Bobby Owsinski 出版社: Music Pro Guides 副标题: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) 出版年: 2009-12-01 页数: 200 定价: GBP 12.99 装帧: Paperback ISBN: 9781423474012
The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in the new music world - and how do you make money? This book answers these questions and mo...
The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in the new music world - and how do you make money? This book answers these questions and more in its comprehensive look at the new music business - Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution, Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label - if they know how. Music 3.0 explains what has changed, why it will change even more, and how musicians and artists (photographers, writers, animators) can take advantage of the changes.
The Sanctuary Model-- The tour sells the record, not the other way round. The CD becomes another piece of merchandise. The artist is marketing and selling directly to his tribe. Self-releasing can be more profitable than having a label. The artist can make more money on fewer sales. (查看原文)
The New Release Schedule-- Release a single or two songs every 6 to 12 weeks. Frequent new music keeps the tribe happy. Exposure for all songs is increased. Singles can be compiled into an album later. Single act as advanced publicity for the album. Each song release can be treated as a marketing event. (查看原文)
还没人写过短评呢