"Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition" is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a mor...
"Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition" is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.
0 有用 a little mark 2018-09-21 03:25:46
undergrad 只不过我那本是红色封面的。话说四年半我所有的communication课都是同一个教授教的~
0 有用 特大号神经病 2013-01-14 17:04:28
豆瓣居然连这本书都有,真心给跪了……为什么英文专业书能读进去,paper却读不进去,莫非是因为电子版