Name: Advertising Communications and Promotion Management
ISBN: 9780070539433

Advertising Communications and Promotion Management

作者: John R·Rossiter / Larry Percy
出版社: McGraw-Hill Companies
出版年: 1997-1-15
页数: 672
定价: USD 139.80
装帧: Hardcover
ISBN: 9780070539433

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溥渊 2011-12-28 11:38:57

AC&P review

Althogh this book is published 10 years ago, at the time when there is no/very few online or social marketing in this world, I would strongly recommend it, simply because the author, a long time advertising scholar and practitioner, gives an integrated fram... (展开)