Where the small fry may struggle-and some will continue to disappear-is on the revenue side of the business, advertising to attract customers. Only a firm with nationwide or global service capacity normally can make efficient use of the mass media. It is the largest financial firms who tend to be the most aggressive advertisers, reaching out overthe Internet, through cell phones, and on television networks to fight for sales. Industry leaders like Wells Fargo and Bank of America are using their branch offices as salesfocused “stores”, each with a similar appearance and each intent on selling their clientsas many different services as possible. Also, it is the largest financial firms who are best able to follow an increasingly mobile population and retain their customers who may be migratin... (查看原文)
0 有用 NeuroLitio 2019-12-09 21:45:45
我甚至觉得我去翻译都比他翻译的好 呵呵
0 有用 ChloeDay 2017-01-29 17:41:42
内容全面,是作为了解美国商业银行运营管理的入门书。 翻译太差,不具备基本的财务和金融知识,很多专业翻译的没法看;另一方面,内容过于集中在美国的商业银行,与我国情况脱节严重。
0 有用 汀香水榭 2018-09-06 17:49:36
草草翻阅而完,没有阅读兴趣。
0 有用 taowang 2014-09-29 14:54:38
14.09.29
0 有用 Keeling•Hsin 2019-06-01 13:52:34
一般吧,管理学的教材是都这样混乱,让人摸不着头脑吗,我觉得还是觉得经济类教材更科学更人性化