《隐藏的逻辑》的原文摘录
但至少我们应该赞赏德国剧作家高特厚德 莱辛(Gotthold Lessing)在1778年表达的观点:
“一个人之所以有价值,并不在于他拥有多少真理,或认为自己掌握多少真理,而在于他为了探索真理,做出了多少诚实的努力。因为真正让一个人的力量扩大的,不是对真理的占有,而是对真理孜孜不倦的探寻。单单做到这一点,这个人就趋于完美了。" (查看原文 )
研究人员的分析表明,要是参赛者们能更大胆地放手一搏,那么原本有更多人能赢得那100万,参赛人员赢得奖金的总数也会更大。一般说来,一个理性的人会比一个现实的人赢得更多,因为现实的人特别想规避巨大的损失。而有趣的是,还有研究者在实验室里的灵长类动物身上,也发现了类似于“规避损失”的行为倾向。 (查看原文 )
进行任何任务(譬如建书架、找工作)最好的方法之一通常就是先开始着手做起来,尽管你对于开展任务的最佳方法还没有清楚的概念。你先尝试做某些事情,然后学到经验有所收获,并开始学着去调节适应。正如雅各布.布朗诺斯基曾经说过的,“要掌握这个世界,只能靠行动,不能靠思索。” (查看原文 )
在生活中,我们所做的重大决定,比如生不生孩子,做不做这个职业,都是对外力-社会力-所做出的回应,而这种社会力无论在形式上还是在影响力上,都和音乐会结束时控制掌声的模式没多大区别,想到这儿不免叫人沮丧。但是,我们是彻头彻尾的社会人,嵌入社会群体之中,既不是独一无二的,也不如我们想象的那么自由。 (查看原文 )
约翰逊的技巧是在90年代晚期,物理学家张翼成(Yi-Cheng Zhang)和达弥恩·夏利(Damien Challet)杰出的研究成果的基础上发展而来的。当时,这两位物理学家都在瑞士弗里堡大学任职。他们在阿瑟的酒吧模式的基础上,尽量地简化细节,做出了一个少数群体游戏(Minority Game)的模型。在这个模型中有一群人,每人每一轮必须在数字0和1之间做一个选择,目的就是要成为少数人群中的一分子,也就是选择大多数人不会选的数字。这个游戏基本上和阿瑟的酒吧模型一样,只不过逻辑上更简单。玩这个少数群体游戏的人在做选择之前,先查看了近来选择结果的记录,看看每一轮是选0的人多,还是选1的人多,然后根据这个历史记录来进行预测,并以此引导他们的行为。这个简化的模型价值在于,张冀成和夏利不仅能用电脑来研究游戏中人们的行为,而且还能用纸和笔加以分析。最后,他们揭示了一个美丽的意料之外。 (查看原文 )
从逻辑上来说,不管遇到怎样的情况,我们每个人都必定有一道门槛,尽管这道门槛很难具体明确。按照格兰诺维特的说法,每个人在考虑是否要做一件事(这里是指暴乱行动)时,都会权衡这么做可能得到的利益和付出的成本,而门槛则反映了利益超出成本的值。重点是,利益和成本之间的平衡一般不仅仅取决于个人的偏好,而且还取决于其他人都在做什么,做得怎么样。这种门槛的存在,反映了人的行为受到人际影响,而这种影响力使得对群体行为作出预测变得极其困难。
打个比方,想象一下100个人每个人都有0到99不等的门槛值,某个人的门槛值是0,另一个是1,接下来一个是2,以此类推。那么在这种情况下,一场大暴乱是在所难免的。那个门槛值是0的激进分子首先引爆了动乱, 接着门槛值为1的人加入其中,暴乱于是一发不可收拾,最终把“包门槛值”的人也卷了进来。不过我们要注意,事件的结果与这些精确的门槛值有非常巧妙的关系。把门槛值为1的人去掉,那么第一个人开始动乱之后,其余人只是冷眼旁观,持观望态度,没人愿意成为第二个参与暴动的人,所以就不会再有连锁反应。因此,某一个人性格上的微小差异,能对整个群体产生巨大的影响。 (查看原文 )
理解事务的唯一方式是对模式进行思考,而不是对人。 (查看原文 )
While we may a long way from identifying strict "laws" for the human world, scientists have discovered lawlike regularities there and now recognize that such regularities in no way conflict with the existence of individual free will; we can be free individual whose actions, in combination, lead to predictable outcomes for the collective. This is much as one finds in physics, where atomic-level chaos gives way to the clockwork precision of thermodynamics or planetary motion. (查看原文 )
This book is about wealth, power and politics, class hatred, and racial segregation. It is about fads, fashions, and riots, spontaneous outbreaks of goodwill and trust within communities, and moods of dejection or buoyancy that sweep over financial markets. Mostly, it is about social surprise - events and changes that rise up out of nowhere to alter our lives - and why we seem to inept at perceiving their causes. (查看原文 )
For moust of us, the word economics means inflation and unemployment, or voices on the television droning on about consumer confidence. But economists see economics as the basic science of how people make decisions - to buy a Porsche rather than a Ford, to quit a job or start family. (查看原文 )
Today's blood tests for HIV are incredibly accurate. If some is HIV-positive, the test says so with 99.9 percent accuracy. If someone doesn't have HIV, the test is even better - it says so with 99.99 percent accuracy. Now, take a random person off the U.S. streets - someone who isn't an intravenous drug user, make homosexual, or otherwise known to be a high-risk candidate for having HIV - and test them for HIV. If they test positive, what's the chance they really do have the virus? (查看原文 )
But pattern recognition and adaption, per se, make no explicit use of other social atoms. THat we exist among others gives us opportunities we wouldn't have otherwise. By imitating - instinctively, or consciously - we find safety and security, or use others as tools or as providers of clues that help us to make our own decisions. That's not by any means always a good thing. As the philosopher Eric Hoffer once noted, "When people are free to do as they please, they usually imitate each other ...... A society which gives unlimited freedom to the individual, more often that not attains a disconcerting sameness." (查看原文 )
Over the past thirty or forty years, many biologists and social theorists have come to believe that similar strategic thinking lies behind all altruism, and that altruist always aim to get something in return for their kindness; it is always selfishness in disguise. Reciprocal altruism is only one of several mechanisms that researchers have identified by which the self-interested can give something now to something later. Through acts of kindness a person can build up a useful reserve of goodwill or oligation in others. Selflesss acts help a person build a reputation as someone to be trusted, something that person can cash in on later. (查看原文 )
The deppest paradox of social physics may be this - we are inherently skilled at making peace for the same reasons that we are skilled at making war. (查看原文 )
The American historian Henry Brooks Adams once suggested that practical politics, "whatever it professes, has always been about the systematic organization of hatred." That may take things a little too far, but it touches an important point - that certain individuals can assert terrific power over human history, not because they are actually so powerful, intelligent, or charismatic as individuals, but because they are successful at manipulating social patterns.
Again, the indiviual's power stems from the collective organization, rather than their special greatness as a person. (查看原文 )
Conspiratorial explanations persist because they suggest interpretations that seem safer or psychologically more acceptable; they often attribute evil doings to one's natural enemies or show how some surprising happening actually fits in with predetermined view of how the world works. When it comes to cooking up conspiratorial explanations, the human mind has no apparent limits. (查看原文 )
In fact, it is the philosophical spillover from religious thinking that ultimately lies behind the long-enthroned vision of man as a perfectly rational creature, set on a pedestal above the rest of nature. The same roots feed the notion that social science, in its essence, must be different from physical science; that we must carve a sharp dividing line through the world, with humanity on one side, nature on the other.
Not the truth in whose possession any man is, or thinks he is, but the honest effort he has made to find out the truth, is what consititutes the worth of a man. For it is not through the possession but the inquiry after truth that his power expand, and in this alone consists his ever-growing perfection. - German playwright Gotthold Lessing in 1778 (查看原文 )
A scientific law implies some pattern that holds true from one case to the next that gives a lesson into how things work. But the existence of such laws has to seem highly suspect if tiny events can disrupt everything, pushing the future down one path or another. (查看原文 )
there is, of course, one big difference between social and physical matter. A hydrogen atom is a hydrogen atom is a hydrogen atom, whether it is in a table, a star, or a glass of water...The social atom is very different-people change and adapt, take note of social organization and respond to it. ...Yet if this makes the phenomena of social matter ultimately richer than that of physics, it is not in any way essentially different. Like physical atoms, we follow patterns just the same. (查看原文 )
Galton ran experiments to see if prayers really work (they don't, he concluded) (查看原文 )