Name: Winning at New Products
ISBN: 9780465025787

作者: Robert G·Cooper
出版社: Basic Books
副标题: Creating Value Through Innovation
出版年: 2011-7
页数: 408
定价: USD 29.99
装帧: Paperback
ISBN: 9780465025787

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内容简介 · · · · · ·

This is the bible for product development, now revised for the changing market-place. For over two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your...

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