Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straig...
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
It means “knowing” customers as real people with real problems, not seeing them as targets for sales or as a set of
demographic statistics around age, income level, or marital status. (查看原文)
Finally, design insists that we prepare ourselves to iterate our way to a solution, so managers who thought like designers would see themselves as learners. Most managers are taught a straightforward linear problem-solving methodology: define a problem, identify various solutions, analyze each, and choose one—the right one. Designers aren’t nearly so impatient—or optimistic. They understand that successful invention takes experimentation and that empathy is hard won. So the task is one of learning. (查看原文)
0 有用 Aimer 2018-12-31 11:20:19
Design Thinking - don’t brag it. Do it and train your muscle. #2018年阅读收官
2 有用 并不是因为我吵 2016-10-07 19:55:24
要怎么说 国外著作都是形散神散 简单的模型和道理能写这么厚 也是厉害
0 有用 flâneur 2025-10-02 13:20:02 美国
整体还不错，但是个别章节有些空洞，一些人人都懂但很难做到的大道理，实操起来很有难度。