豆瓣图书标签: Marketing
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营销管理
[美] 菲利普·科特勒、[美] 凯文·莱恩·凯勒 / 王永贵、何佳讯、陈荣、于洪彦 / 格致出版社 上海人民出版社 / 2009-10 / 79.00元(1195人评价)《营销管理》（第13版）继续强调前版中所提出的“全面营销”（holistic marketing）理念，该新理念是对内部营销、整合营销、关系营销和绩效营销新...
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer、Vincent Bastien / Kogan Page / 2009-2-1 / USD 49.95(33人评价)Luxury is in fashion and is now to be found in almost every retail, manufactur...
