第一篇
泛分享经济的出现
分享经济的新常态 ······················································································ 005
第一个趋势：范围扩大···············································································005
第二个趋势：动力趋稳···············································································006
第三个趋势：行业细分···············································································007
第四个趋势：独角兽出现 ···········································································008
正在“分享”的九大创新逻辑 ··································································· 010
出行分享：共享单车与网租车异军突起 ····················································011
住宿分享： B2C模式领军············································································012
二手交易：循环消费升级 ···········································································014
金融： P2P网贷降温，股权众筹聚集 ·························································015
众包物流：行业升温···················································································016
服务：专业化和长尾化平台崛起································································018
教育： K12个体家教、远程外教、知识付费··············································018
医疗：互联网+医院 ····················································································020
内容创业：网红经济崛起 ···········································································021
第二篇
出行分享的四重创新密码
第一重热潮：滴滴出行的秘辛 ··································································· 027
残酷的行业整合 ··························································································028
期待未来变局······························································································030
第二重热潮：共享单车风暴来袭································································ 032
摩拜与ofo ····································································································033
资本大战 ·····································································································036
以用户价值为依归 ······················································································038
共享单车能否成为下一个PPP？ ·································································041
第三重热潮：网租车的波澜正在酝酿 ························································ 042
新时代的来临······························································································043
国际巨头的野望 ··························································································044
传统厂商的转型 ··························································································045
第四重热潮： 跨城出行的千亿蓝海···························································· 048
跨城出行正在悄悄发生一场革命································································049
跨城出行的下一件大事： 供应网络化 ························································050
正在酝酿中的四个风口···············································································052
第三篇
住宿分享的创业密码
途家的灵感·································································································· 057
行业升温的逻辑 ·························································································· 059
行业的格局·································································································· 061
如何克服房源与流量的挑战 ······································································· 063
途家的逻辑·································································································· 066
途家如何快速获取大量房源 ·······································································066
如何开拓流量······························································································067
住百家的运筹······························································································ 068
小猪短租的路线 ·························································································· 070
如何破解信任难题 ······················································································ 071
如何实现商业化 ·························································································· 074
未来的风口·································································································· 076
第一个风口：海外市场、农村市场和特色民宿 ·········································076
第二个风口：主流分化，长尾崛起····························································081
第三个风口：生态构建、众筹投资和新技术·············································084
第四篇
从金融创新到金融科技
金融创新回归理性 ······················································································ 093
野蛮生长 ·····································································································094
险象丛生 ·····································································································096
监管发威 ·····································································································099
回归理性， P2P网贷行业洗牌在即 ·····························································101
未来发展， P2P网贷行业的加减法 ·····························································107
金融科技带来分享新风················································································111
股权众筹市场发展 ······················································································112
人人都是天使的风险···················································································116
未来发展空间······························································································118
第五篇
二手交易的行业逻辑
新市场：“闲置经济”的黄金时代即将到来············································· 131
闲置物品：数千亿的蓝海市场初现 ···························································132
移动二手电商：三大创新升级 ···································································135
供需个体：新的社会消费观念和交易群体崛起 ·········································139
新格局：巨头布局，垂直爆发 ··································································· 142
综合市场：双峰并矗···················································································142
瓜子二手车与人人车的视界 ·······································································143
二手交易亟待攻破的四大壁垒 ··································································· 148
如何买得放心？ ··························································································148
如何卖得省心？ ··························································································151
如何用得安心？ ··························································································155
平台如何盈利？ ··························································································156
第六篇
快递物流新逻辑：打通最后一公里
满城尽是快递员 ·························································································· 163
数百亿规模的潜在市场空间 ·······································································165
两大撒手锏··································································································166
颠覆货运游戏规则 ······················································································ 168
同城货运：零散需求亟待整合 ···································································169
跨城货运：从匹配车货信息到探索车后市场·············································171
泡沫涌入，洗牌开始···················································································176
机遇与挑战并存 ·························································································· 177
政策红利下的价值释放···············································································177
智能化技术的深度渗透···············································································179
行业大升级··································································································180
第七篇
服务众包密码：把人的能力包装成商品
猪八戒网：把“人的能力”包装成商品 ···················································· 190
垂直型平台：分化崛起···············································································192
虚拟企业的运作模式正逐步成型································································197
个人享受的服务众包：长尾市场的蓝海 ···················································· 199
“世界上最烂的一本生意”？ ··································································· 202
服务众包的盈利空间在哪？ ······································································· 204
海量用户的增值服务模式 ···········································································205
线下众创空间的探索···················································································208
服务众包推动自由职业者数量增长····························································209
第八篇
知识分享月入百万的逻辑
冲击传统教育行业 ······················································································ 216
K12教育：猿辅导、跟谁学 ········································································217
兴趣教育：尚课无忧···················································································220
远程外教： VIPABC、 51Talk等··································································221
未来的发展需要跟谁学？ ···········································································221
分答催生知识变现热潮··············································································· 223
分答开启的从免费到付费之路 ···································································225
为知识分享付费是真需求吗？ ···································································229
如何变现？ ··································································································233
王思聪们如何保障优质产出？ ···································································236
向用户收费的三道险关 ··············································································241
未来的四条出路 ·························································································245
第九篇
互联网+医院的密码
从医疗分享说起 ·························································································· 255
难题 ·············································································································255
怪象 ·············································································································256
现有的解决方案 ··························································································258
方案一：在线问诊的创新逻辑 ··································································· 259
如何突破商业模式的难题？ ·······································································263
如何激活和管控闲置的医生资源？ ···························································265
方案二：医生上门的大胆创新 ··································································· 266
医生上门在国内是伪需求吗？ ···································································266
方案三：设备和床位分享的思路································································ 269
一个美好的畅想 ··························································································270
床位分享已经萌芽 ······················································································271
方案四：互联网多点执业风潮涌现···························································· 272
从线上走到线下的互联网分级问诊····························································273
未来医生也会成为自由人？ ·······································································274
微医的秘籍：互联网+医院········································································· 276
2016年互联网+医院爆发 ············································································277
互联网+医院从哪里来到哪里去？ ·····························································279
下一个风口在哪里？ ··················································································· 283
热度升温的垂直市场···················································································283
商业保险的大势所趋 ··················································································286
智能化技术的加持 ······················································································288
第十篇
为“家的味道”买单的逻辑
私厨发展的冰火两重天··············································································· 294
私厨洗牌背后的几重险关 ··········································································· 296
一重险关：食品安全的风险 ·······································································296
二重险关：市场定位的模糊 ······································································299
三重险关：规模化发展的难题 ···································································304
洗牌背后的新格局 ······················································································ 307
做外卖还是回归高端市场？ ·······································································307
企业市场也许是方向？ ···············································································309
第十一篇
直播密码：内容创业
付费订阅 ····································································································· 316
音频分享 ····································································································· 319
百播大战 ····································································································· 322
直播的蛋糕有多大？ ···················································································324
直播的蛋糕该怎么切？ ···············································································326
直播平台能盈利吗？ ···················································································328
唯有独角兽或能存活···················································································331
直播的未来之路 ·························································································· 335
竞争白热化以后 ··························································································338
监管加压 ·····································································································340
第十二篇
工业分享经济的逻辑
政策支持助推“工业4.0” ·········································································· 346
闲置科研设备分享的巨大商机 ···································································347
生产能力分享正在萌芽··············································································· 349
工业分享能否一马平川走下去？ ································································ 352
第十三篇
未来启示录
分享经济八大密码 ······················································································ 358
起源：经济剩余 ··························································································358
范围：“一切皆可分享” ···········································································360
价值：就业红利 ··························································································363
信任：区块链化解信任壁垒？ ···································································365
盈利：多边市场变现···················································································369
演变：供给侧的专业化是大势所趋····························································371
未来：“AI+分享”，新的里程碑 ····························································374
独角兽：引领双创之路的明星 ···································································376
跋··························································································································· 379
致创业者··············································································································· 383
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王果果子
绿色叶子
0 有用 choufish 2018-03-17 19:14:35
马马虎虎
0 有用 峥嵘 2018-05-14 22:50:21
比较系统的介绍目前的几类共享经济的现状、问题和发展方向，值得一读。虽然目前有些商业模式已经被证明有问题
0 有用 Geoff2046 2017-12-28 16:53:43
腾讯系的触角
0 有用 橡果子 2017-07-27 14:04:36
罗列、普及型的。
0 有用 盐少许 2018-02-01 00:19:52
从整体来看，这本书还是非常不错的。因为，它从众多的实践案例中得出了共性的东西，但也发现了分享经济在发展过程中存在的很多的问题。初期发现需求、发动群众是很容易的，但是要长期坚持下去，这就需要社会大众的个体经营者如短租公寓老板、滴滴车司机有精益求精的专业精神以及对工作的持续热爱；平台企业也要有足够的实力度过最初的困难期，而且在营运过程中也不断升级优化，既要重视用户的体验和便利，也要满足经营者的持续经营... 从整体来看，这本书还是非常不错的。因为，它从众多的实践案例中得出了共性的东西，但也发现了分享经济在发展过程中存在的很多的问题。初期发现需求、发动群众是很容易的，但是要长期坚持下去，这就需要社会大众的个体经营者如短租公寓老板、滴滴车司机有精益求精的专业精神以及对工作的持续热爱；平台企业也要有足够的实力度过最初的困难期，而且在营运过程中也不断升级优化，既要重视用户的体验和便利，也要满足经营者的持续经营的条件，还要考虑竞争者或替代者的进入。除此之外，还要外部的产权制度以及法律的保障。因此，这些问题与传统的企业所面临的也相差无几，所以也需要传统的竞争理论和管理理论的支持。 (展开)
0 有用 了了 2021-03-09 11:17:32
物质充裕之后，自然而然产生了分享，分享可以让我们减少所有权却拥有更多使用权。
0 有用 16度 2020-12-05 18:02:40
基本都是腾讯投资的企业，所以基本都在歌颂，可以比较浅得理解他们的商业模式，但基本没有说商业模式背后存在的风险和还没解决的问题，这本书到现在已经有一段时间了，很多写的企业都出现了问题，但这本书里并没预见到。
0 有用 LiShuBin 2019-04-28 12:39:02
有些章节写得真好 适合边做笔记边读。而不是像看小说一样。
0 有用 伴学之路 2018-09-24 00:30:08
#2018读记7# 《探寻独角兽：解读分享经济创新创业密码》，腾讯研究院出品，全面阐述分享经济的推进路径和模式演变，探寻了分享经济在10个细分领域的行业发展态势，涉及出行分享、住宿分享、二手交易、金融、众包物流、服务、教育、医疗、内容创业等，罗列了各行业的典型案例，并贴合国家政策和国外同类企业，进行总结和对比。 这是2017年中出版的一本书，算是系统和完整地展现了分享经济创新模式的发展阶段，罗列了... #2018读记7# 《探寻独角兽：解读分享经济创新创业密码》，腾讯研究院出品，全面阐述分享经济的推进路径和模式演变，探寻了分享经济在10个细分领域的行业发展态势，涉及出行分享、住宿分享、二手交易、金融、众包物流、服务、教育、医疗、内容创业等，罗列了各行业的典型案例，并贴合国家政策和国外同类企业，进行总结和对比。 这是2017年中出版的一本书，算是系统和完整地展现了分享经济创新模式的发展阶段，罗列了国内外的企业案例，但分析较浅。书中案例截止到2016年末，一年多之后，很多的企业或者模式已被证明有问题，但也冒出了些蓬勃发展的创新模式。 (展开)
0 有用 峥嵘 2018-05-14 23:39:07
比较系统的介绍目前的几类共享经济的现状、问题和发展方向，值得一读。虽然目前有些商业模式已经被证明有问题