参与式博物馆

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• But there’s a problem with this approach. Many of these digital platforms experience low participation, even in institutions where visitors are text messaging and snapping photos all over the place. These platforms struggle because visitors don’t have a clear idea of whom they are sharing their content with or why. When a visitor sends a message to her own friends or social network, she’s motivated by her personal relationship with her friends, not a desire to generically share her experience. If these platforms emphasized the idea of giving and receiving gifts, rather than open sharing, they might have more success. (查看原文)

  sibyl 2014-08-01 20:56:09

• Ma also discovered that visitors were more likely to provide elaborated responses when questions were posed in two parts. For example, visitors gave more complex responses to the two-part question: “Are you usually a logical person?” <visitor response> “Give me an example.” <visitor response> than they did to the single question “Are you usually a logical person, or do you let your feelings affect your decisions? Give an example of a recent logical or emotional decision you made.” Simple tasks or questions help build participants’ confidence in their ability to engage in more complicated activities. (查看原文)

  sibyl 2014-08-01 20:58:42