出版社: NYU Press
副标题: Where Old and New Media Collide
出版年: 2008-9-1
页数: 336
定价: USD 19.95
装帧: Paperback
ISBN: 9780814742952
内容简介 · · · · · ·
Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are t...
Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
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Convergence Culture的书评 · · · · · · ( 全部 12 条 )
媒介融合:当年看《融合文化》时,我正在追《skam》
《融合文化 新媒体和旧媒体的冲突地带》读书笔记
这篇书评可能有关键情节透露
p2 麦克卢汉是媒体研究领域的开拓者,他教给我们不只是简单地审视媒体内容,而且要审视研究媒体系统自身具备的逻辑方法,这种逻辑影响着媒体如何被利用以及如何影响社会。麦克卢汉通常把大部分权利都归结到作为技术的媒体上,认为消费者的权利近乎于无,然而恰恰是这些消费者在... (展开)《融合文化》读书笔记:内容横跨媒介的流动
《融合文化:新媒体和旧媒体的冲突地带》——一场真正的变革正在发生
关于影视方面的文化融合和粉丝经济可以读一读
关于《融合文化》的读书笔记/摘抄
书名翻译的与书中内容不太吻合
> 更多书评 12篇
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订阅关于Convergence Culture的评论:
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1 有用 tinkie 2015-01-15 03:39:38
不知道为啥这么红,合流论。。。
1 有用 HYY无知地奔忙 2013-03-24 22:18:50
当年读这本书的时候,Convergence culture的说法还不是很红
0 有用 L'Aquoiboniste 2013-04-21 05:16:34
为考试翻阅过 尽此而已
0 有用 电胆马 2024-03-03 13:49:18 中国香港
新媒体技术的交互性正在改变受众与行业之间的关系,甚至改变媒体文本的性质。
0 有用 电胆马 2024-03-03 13:49:18 中国香港
新媒体技术的交互性正在改变受众与行业之间的关系,甚至改变媒体文本的性质。
1 有用 tinkie 2015-01-15 03:39:38
不知道为啥这么红,合流论。。。
0 有用 L'Aquoiboniste 2013-04-21 05:16:34
为考试翻阅过 尽此而已
1 有用 HYY无知地奔忙 2013-03-24 22:18:50
当年读这本书的时候,Convergence culture的说法还不是很红