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     He did not want to ask for the highest possible price, as that would have contradicted his long-term strategy. "To sell a product at the highest possible price to a client in need is like taking candy from a baby, "one of Rich's experienced traders explained the company's philosophy "We just wanted to make something on top of it all. We knew the customers would be grateful and would someday make it up to us. We were investing in the future. The highest price was not the most important factor What was important was to build up a stable position and a stable business relationship.”