Thriving in uncertainty

作者选择研究两个因素：公司表现及环境。
全书核心问题：Why do some companies thrive in uncertainty, even chaos, and others do not? What does it take to build a great company?
We cannot predict the future. But we can create it.
They don't merely react; they create. They don't merely survive; they prevail. They don't merely succeed, they thrive.
Greatness is not just a business quest; it's a human quest.
As the influential management thinker Peter Drucker taught, the best--perhaps even the only--way to predict the future is to create it.
10Xers embrace a paradox of control and non-control.
10Xers reject the idea that forces outside their control or chance events will determine their results.
Fuel shocks. Deregulation. Labor strife. Air-traffic-controller strikes. Crippling recessions. Interest-rate spikes. Hijacking. Bankruptcy after bankruptcy. And in 2001, the terrorist attacks of September 11. 

影响航空业的外在因素（external cause）。
founding roots, organization, leadership, culture, innovation, technology, risk, financial management, strategy, strategic change, speed, and luck.

影响公司表现（performance）及生存的内在因素（internal cause）。

The critical question is not whether you'll have luck, but what you do with the luck that you get.