“I have been struck by how important measurement is to improving the human condition,” Bill Gates wrote. “You can achieve incredible progress if you set a clear goal and find a measure that will drive progress toward that goal….This may seem basic, but it is amazing how often it is not done and how hard it is to get right.”8 He is right about what it takes to drive progress, and it is surprising how rarely it’s done in forecasting. Even that simple first step—setting a clear goal—hasn’t been taken.引自 THE OPTIMIST
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