Section 1: Question of meaning, and indicate theat meaning does not arise directly from an object, but from the way in which an object (in this case Walkman) is represented in language, both oral and visual.
The first of the key processes in our cultural circuit - with the establishment of cultural meaning through the practice of representation.引自 Intro
In studying of a similar question, the representation of an object or material in everyday life conversation is crucial.
Research tricks that can be directly adopted in this case:
1. Analyse the advertising 'discourse' surrounding the Walkman.
2. How various groups and types of people came to be associated with the Walkman.(ie. Domestic Consumers, Oversea Users, Designers, People who hate it, Advertisers.)
--------- Until the representation becomes Identity.(Using Consumerism's theory of Consuming identity.)
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