全书

忘记哪页了，不过作者说哪怕全书只有一个takeaway，那就是注册一个自己的域名然后自己的东西都放在上面。因为平台此起彼落并不能depend on。
全书的目录就是最重要的tips合集
The new way of operating
1. You don't have to be a genius
2. Think process. Not product
3. Share something small every day
4. Open up your cabinet of curiosities
5. Tell good stories
6. Teach what you know
7. Don't turn into human spam
8. Learn to take a punch
9. Sell out
10. Stick around
Creativity is not a talent. It is a way of operating. -- John Cleese
读别人的墓志铭，体会生的美好
Try it: Start reading the obituaries every morning. Take inspiration from the people who muddled through life before you -- they all started out as amateurs, and they got where they were going by making do with what they were given, and having the guts to put themselves out there. Follow their example.
无论什么都会有人感兴趣，都可以是art，即便是我们习以为常觉得平淡无奇的生活。
A lot of us go about our work and feel like we have nothing to show for it at the end of the day. But whatever the nature of your work, there is an art to what you do, and there are people who would be interested in that art, if only you presented it to them in the right way.
工作的过程本身也值得记录，有时候甚至比产出更有价值。记录下来自己以后也可以回来看，可以看清来时路。
Take a lot of photographs of your work at different stages in your process. Shoot video of you working. This isn't about making art, it's about simply keeping track of what's going on around you.
Share something every day. 哪怕是WIP，哪怕是scraps
If you are in the middle of executing a project, write about your methods or share works in progress. If you've just completed a project, show the final product, share scraps from the cutting-room floor, or write about what you learned. If you have lots of projects out into the world, you can report on how they're doing -- you can tell stories about how people are interacting with your work.
人们都喜欢听故事，有时候艺术品的价值就在故事里面。
To fake a photograph, all you have to do is to change the caption. To fake a paining, change the attribution. --Errol Morris
dan harmon's story circle
Dan Harmon's story circle.
1. A character is in a zone of comfort
2. But they want something
3. They enter an unfamiliar situation
4. adapt to it
5. get what they wanted
6. pay a heavy price for it
7. return to their familiar situation
8. having changed
1. 又回到1
要讲故事，哪怕作品技术上一般，但是故事也能体现作品的价值。
Everybody loves a good story, but good storytelling doesn't come easy to everybody. It's a skill that takes a lifetime to master. So study the great stories and then go find some of your own. Your stories will get better the more you tell them.
这个太重要了
Whatever excites you, go do it. Whatever drains you, stop doing it.
Don't be afraid to charge for your work, but put a price on it that you think is fair.
fffffffffffffffff
Be ambitious. Keep yourself busy. Think bigger. Expand your audience. Don't hobble yourself in the name of "keeping it real", or "not selling out". Try new things. If an opportunity comes along that will allow you to do more of the kind of work you want to do, say Yes. If an opportunity comes along that would mean more money, but less of the kind of work you want todo, say No.
发心
The minute you stop wanting something you get it.
和work保持适当的距离，每七年放一年的sabbatical，如果不能，则日常在commute,锻炼和亲近大自然的过程中都可以得到片刻的距离。
看来WFH还是有一定的弊端。
If you never go to work, you never get to leave work.