大脸喵对《外贸高手客户成交技巧》的笔记(1)

第40页 新手写开发信的10个错误

1.邮件写得过长
2.没有明确的主题
3.长篇大论的公司、工厂介绍
4.爱炫耀英文水平
5.用奇奇怪怪的字体
6.主动语态用得太多
7.经常会问一些毫无意义的话
8.喜欢用附件和图片
9.喜欢插入各种链接
10.语气过于生硬

二、如何美化开发信
1.吸引眼球
2.突出自己的优势（比如跟大品牌合作过）
3.简洁有力，尽量控制在60字以内

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Sample 1:

Hi Sir，

Glad to hear that you are in the market for XXX. We specialize in this field for several years, with the strenght of A and B, with good quality and competitve price. 

Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation!

Tks & br,

MM

ZZZ Comapny
TEL:
FAX:
MAIL:
WEBSITE:  
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Sample 2：

Hi Alex,

How are you doing? Glad to get your name card from HK Fair.

This is MM from XXX... We specialize in  ... system, and all our products with CE/FCC/FCCID are approved!
Regarding the FUN MiNi DVR your selected on the fair, pls find the details with best offer in the attachment. 

Hope to get good news from you! Thanks. 

Best regards, 

MM 
Sales assistant
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Sample 3:

Dear Purchasing Manager,

Glad to hear that you are in the market for XXX. 

We are the manufacturer of the items above. Pls visit our website to know more about us: http://www.ABCD.com

Kindly contact me if any questions. It is our pleasure to be on service of you! 

Thanks & best regards, 

MM

Sales representative,
...Co., Ltd
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Sample 4:

Dear Sir or Madam,

Glad to write to you! This is MM from ... Company in China. 

We are the MANUFACTURER of high quality AAA with competitive price! Such as A, B, C, etc. 

Attached our e-catalogue for your reference! Quotation sheet will be provided at once if needed. 

Any questions, pls do not hesitate to contact me. Thank you!

Best regards,

MM


三、如何抓住客户的心

Hi XXX,

Glad to hear that you are on the market for XXX and promotional items.

This is M from XXX Ltd in China. We specialized in XXX and premiums for 10 years, with the customers of Coca-Cola, Pepsi, etc., and hope to find a way to cooperate with you. 

Please find the pictures with models and different packaging in the attachment. 
An Amercian guy purchased this item in BIG quantity last year. I would like to try now, if it is suitable for Europe.

FREE SAMPELS will be sent on request. Call me, let's talk more! 

Thanks and best regards,

MM
xxx Ltd

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K：Looks nice! What about the price?
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Hi Kelvin,

So pleased to get your prompt reply! Regarding this model, pls find the detials with offer as follows:

Model:
Item #:
Bulk:
Luminosity:
Size:
Weight:
Color:
Photo:(附三张图)
Logo:
Logo charge: free
Operating battery:
Packaging:
Pcs/Carton:
Ctn size:
GW/NW:
QTY/20' FCL:
Payment terms:
Loading port:
Sample charge:
Sample lead time:
Order lead time:
FOB price:

Please kindly check and revert at your earlist! Free samples will be sent on request. 
Comments please, any questions will be appreciated!

Best regards,
M
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Dear M,

I am sure your product holds high quality, but the price was too high as well. Maybe next time. 

Best regards,
Kelvin
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Hi Kelvin,

Thank you so much for your kind email!

Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls to do a little change? The price will be reduced 3%. That is, Euro 2.13/pc.

Looking forward to your early reply. Thanks.

Best regards,
M
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What change is ok? Will it affect the quality?

Best,
K
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Dear Kelvin,

Please do not worry about the quality. Price is important, but quality counts for much more! 

Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89 mm instead! And then, the total cost will be reduced 3% because of the material saved!

All the luminosity and the body look the same! I think it is workable for both of us. Any comments? 

Best regards,
M
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Pls give me back C&F air Stockholm. 

K
太长了，不抄了。

四.不可忽略的细节

1.邮件人称
2.结尾签名
3.附件添加（1M以内）
4.开发途径
5.字体格式（11号，12号，Arial等常用字体，黑色，深蓝色，签名可以花哨一点，段与段之间空行）