A process for thinking about people:
Defining the design problem or opportunity: personas / senarios
Discovering hidden wants, needs adn desires: paticipant obervation /
four principles of contextual inquiry: >focus >context >partnership >interpretation
A cyclical process of synthesis, creation adn refinement
>>core notion: desin should be user-centered and that the only way to truly understand what users want is to interact with them, and create usable, useful and desirable creation
In order to improve, grow, and evolve, we must focus on iterative communication(vying for leadership)
> Don't just listen, start writing. Communication needs to be structured.
>Be iterative, cyclical and consistent, but not occasional
>Lead by design
>Philosophize: Change the way people think. Implementing a new process based on design.
>Indoctrinate: Visually communicate the philosophy. Make a diagram and create a vision.
A poetic interation has three main elements: honesty, mindfulness, and vivid and refined attention to sensory detail.
Interaction design as communication that includs metaphors(operate through a mapping of conceptual domains), affordance ,rheorical meanig, interpretations of signs, making meaning