顶尖视觉创意
This book is an amazing resource for those considering going into advertising as well as anyone who enjoys applying creative techniques to view the world in new lights.
In fact, if one were to first pick up the book and flip through the pages one may believe that there is very little actual writing at all. However, don't let this deter you from purchasing the book since just like the old saying "pictures are worth a thousand words" the advertisements serve the important purpose of driving home the valid points. The real gems of the book are found in the interviews which provide insight from top leaders in creative advertising.
The only negative criticism that this book deserves is that in some instances author seemed a little too fond of reminding the reader to apply the dreamteam method （原文是梦之队方法） to absolutely everything.
In fact, if one were to first pick up the book and flip through the pages one may believe that there is very little actual writing at all. However, don't let this deter you from purchasing the book since just like the old saying "pictures are worth a thousand words" the advertisements serve the important purpose of driving home the valid points. The real gems of the book are found in the interviews which provide insight from top leaders in creative advertising.
The only negative criticism that this book deserves is that in some instances author seemed a little too fond of reminding the reader to apply the dreamteam method （原文是梦之队方法） to absolutely everything.
有关键情节透露
