致敬老乔

(Before making my book review of this book, i want to deeply thank Steve.When i was getting trapped in a boring school life and yearning for a change, it was his thought-provoking speech which had a huge impact on me let me wonder how I can transform from a lump of blackest coal into sort of diamond(maybe not)I am appreciated.)


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This book is not written by Steve Jobs. But it still have great value to those who really want to be the master presenter like Steve and the author, also the brilliant presenter, Gallo.


Jobs's speech reveals the secret to his success(just one part of it)as a bussiness leader and comunicator.


But i think not only the techniques in which every great presentation in common will make a difference on our speech,the most important thing the author want to deliver to us is Steve passion and belief.


Do want you love, view setbacks as opportunities, and dedicate yourself to the passionate pursuit of excellence. That's something really matter.


Although Steve had gone, and i think this is the last and most important lesson Jobs can teach---not the speech technique itself---is the power of beliving in yourself and your story. Jobs has followed his heart his whole life. so,follow yours to captivate you aduience.We will be one step closer to delivering insanely great presentations.


The last but not least, have fun ：）


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Readingnote:


非常完整的笔记，如果有耐心看完，书不读也可以，因为作者在每一章节后面都会帮我们做要点概括，省了我们很多精力，中间的内容大多是案例和对Steve的分析。


共18个规则




规则一： 事前做计划

★Start planning before you one the prenstation software.

★Speaking like jobs has little to do with the type of sofeware you use(PPT,Keynote,ect) And everything to do with how you craft and deliver the story,




规则二： 哪个问题是最重要的？

★Ask yourself, "why should my listener care about this idea/information" if there is only one thing that you want your listener to take away from the conversation, what would it be? Focus on selling th benefit behind the product.

★Make the one thing as clear as possible, repeating it at least twice.Eliminate buzzwords and jargon to enhance the clartity of your message.


★Make sure the one thing is consistent across all of your marketing collateral




规则三 ：你想达成什么目的？

★ Dig deeper to identify your true passion. Ask yourself, what am i really selling? Here is a hint: it's not the widget, but what the widget can do to improve the lives of your cunstomers.what you are selling is the dream of a better life. Once you identify your true passion, share it with gusto

★Develop a personal"passionn statement" In one sentence, tell your prosepcts why you are genuinely exicited about working with them. Your passion statement will be remembered long after your company's misson statement is forgotten.





规则四： 一个简短的标题

★Creae your headline, a one-sentence vision statement for your company, product. The most effective headlines are concise,specific, and offer a personal benefit


★Consistently repeat the headline in your conversations and marketing material


★Your headline offers your audience a vison of a better future. It's not about you. It's about them



规则五： 路标


★Create a list of all the key points you want your audience to know about your product, sercive.


★Categorize the list until you are left with only three major message points.


★Under each of your three key messages, add rhetorical devices to enhace the narrative. These could include some or all of the following: personal stories, facts, examples, analogies, metaphors, and third-party endorsement.


规则六： 创造一个对手（这个很重要)


★Introduce the antagonist early in your presentation. Always establish the problem before revealing your solution. You can do so by painting a vivid picture of your customerss' pain point. Set up the problem by asking: why do we need this?


★Spend some time descring the problem in detail. Mkae it tangible, Build the pain.


★Remember , nobody cares about your product. People can about solving their problems.


规则七 ：营造一个打败恶魔的英雄（你自己）


★ Onece you have establish the antagonist,desribe in plain english how you offers a cure for that pain.




规则八 ： 简洁是王道

★Avoid bullet points. Pictures are superior.



规则九： 包装你的数字（进行类比等等）


★Use data to sipport the key theme of your presentation.


★Mkae your data specific, relevant,a dn contextual.Put the numbers into a context that is relevant to the lives of your listeners.


规则十： 尽量用口语化的词(表明你自信，不用装行家）


★Have fun with your words.


规则十一： 分享你的舞台


通过视频，要你的朋友，员工去讲讲体验等。


规则十二： 让专家上场说，显得有说服力


规则十三： 分享你的亲身经验


★Create at least one memorable moment that will amze your audience and hace them talking well after your presenation is over.


★Rehearse the big moment. Do not make the mistake because you failed to practice.


规则十四： 排练

★Pay attention to your body language.Maintain eye contace, have an poen posture, and use hand gestures when appropriate.


★Vary your vocal delivery by adding inflection to your voice, raising or lowering your volume, as weel as speeding up and slowing down. Also, pause.


★Record yourself. Whatching yourself on video is the best way.


规则十五： 让你看起来毫不费力（大量练习）


★Practice,practice,practice. Don't take anything for granted.


★Record your presentation.


规则十六：穿合适的服装


规则十七：把小抄扔掉吧！


规则十八：Have Fun


★Your audience wants to be educated and entertained. Have fun. It will show.


★Never apologize. You have litte to gain from calling attention to a problem.

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One more thing,


也是你成为口若悬河的演讲家最重要的一样特质：


Stay hungry, Stay foolish

                                            -------Steve Jobs



2012. 3.1


By Hammer