The Shape of Design

What is the primary quality of great design? It moves. It moves us emotionally, travels from person to person, and takes us toward something better. Designers connect and build bridges that lead us to new places and expand what is possible. We tell productive untruths, then toil to make them reality. The practice shifts like a shadow and moves the target. When it does so, the products of design achieve a resonance. They get passed on like a story and turn into a gift.

The Shape of Design is a treatise on design that frames the practice as a way we engage with one another and the world. It is the book I wish I had when I was a student to teach me about objectives and to ask Why. It's the one I wish I had yesterday to remind me of my responsibility to my craft. Most importantly, it's the book I'll want tomorrow to remind me of the potential of every little bit.