One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he mad...
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
作者简介
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About the Author
Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.
Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.
That many, perhaps most, of the articles and utensils made at present for use are not genuinly esthetic happens, unfortunately, to be true. But it is true for reasons that are foreign to the relation of the 'beautiful' and 'useful' as such. Wherever conditions are such as to prevent the act of production from being an experience in which the whole creature is alive and in which he possesses his living through enjoyment, the product will lack something of being esthetic. No matter how useful it is for special and limited ends, it will not be useful in the ultimate degree-- that of contributing directly and liberally to an expanding and enriched life. (查看原文)
0 有用 烏桕 2018-02-02 17:46:09
一口气读完,实用而精彩~Paul Rand, "Picasso of Graphic Design"
0 有用 村长上树 2016-08-22 14:19:26
Truly timeless classic
0 有用 Rio :) 2019-04-24 11:33:17
A Designer’s art 的稿本之一。
0 有用 der Soma 2020-08-26 20:00:37
@2017-09-08 14:25:14
0 有用 Herma 2019-03-21 16:28:07
33岁写的。地铁读物。
0 有用 別有用心美少女 2021-07-04 07:16:21
打書釘
0 有用 der Soma 2020-08-26 20:00:37
@2017-09-08 14:25:14
0 有用 Rio :) 2019-04-24 11:33:17
A Designer’s art 的稿本之一。
0 有用 Herma 2019-03-21 16:28:07
33岁写的。地铁读物。
0 有用 烏桕 2018-02-02 17:46:09
一口气读完,实用而精彩~Paul Rand, "Picasso of Graphic Design"