One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he mad...
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
That many, perhaps most, of the articles and utensils made at present for use are not genuinly esthetic happens, unfortunately, to be true. But it is true for reasons that are foreign to the relation of the 'beautiful' and 'useful' as such. Wherever conditions are such as to prevent the act of production from being an experience in which the whole creature is alive and in which he possesses his living through enjoyment, the product will lack something of being esthetic. No matter how useful it is for special and limited ends, it will not be useful in the ultimate degree-- that of contributing directly and liberally to an expanding and enriched life. (查看原文)
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Paul Rand 作者
小飞涟
湖南美术出版社2017版
溶溶夜
湖南美术出版社2017版
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湖南美术出版社2017版
灰土豆
湖南美术出版社2017版
推理阅读雷馆长
湖南美术出版社2017版
十块钱好奇大王
湖南美术出版社2017版
潇潇洒洒的逸霏
湖南美术出版社2017版
0 有用 茉莉 2018-02-02 17:46:09
一口气读完，实用而精彩~Paul Rand, "Picasso of Graphic Design"
0 有用 村长上树 2016-08-22 14:19:26
Truly timeless classic
0 有用 Goldfield 2014-10-02 13:54:16
2014读过
0 有用 C 2016-08-17 17:11:41
簡潔扼要的principles就算過百年都不會過時
4 有用 林泉高致 2017-09-23 06:08:52
好的设计是美感与实用性的统一｜论Humor一章很有趣，it is not contempt，its essence is love，it issues not in laughter，but in still smiles which lie far deeper简直和玫瑰之名里