出版社: Portfolio Hardcover
出版年: 2004-09-09
ISBN: 9781591840565
页数: 226
装帧: Hardcover
定价: USD 26.95
内容简介 · · · · · ·
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you...
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
The Art of the Start的创作者
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盖伊·川崎 作者
目录 · · · · · ·
起因
第一章 起步的艺术
阐述
第二章 定位的艺术
第三章 口头表达的艺术
第四章 制定商业计划书的艺术
启动
第五章 白手起家的艺术
第六章 招聘的艺术
第七章 筹集资金的艺术
激增
第八章 合伙的艺术
第九章 打造品牌的艺术
第十章 人工造雨的艺术
义务
第十一章 做个高尚之人的艺术
后记
· · · · · · (收起)
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The Art of the Start的书评 · · · · · · ( 全部 12 条 )
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论坛 · · · · · ·
| 这本书中文版出了吗? | 来自david | 3 回应 | 2017-08-21 16:05:11 |
这本书的其他版本 · · · · · · ( 全部5 )
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当代中国出版社 (2006)7.5分 446人读过
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商周出版 (2005)暂无评分 9人读过
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未知出版社 (2009)暂无评分 1人读过
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Tantor Media, Inc (2009)暂无评分 2人读过
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0 有用 Waterwalker 2017-01-18 14:46:50
Takeaway: 1)make money or make meaning? Answer: make meaning, money as a measurement; 2) wearing both hats: telescope and microscope; 3) never forget that, bootstrapping is an option
0 有用 宝宝TWO 2024-02-16 13:17:21 湖北
顶级
0 有用 老李同学 2008-05-03 17:46:49
创业和VC两方面的人不妨都看看
0 有用 4fm 2012-06-04 13:11:56
盖伊川崎的这本书提供了一些非常有价值的建议,尤其是创业初始阶段的pitching, bootstraping和recruiting, 有大量具备参考意义的小细节
1 有用 eagleanec 2013-03-20 09:36:03
每个创业者的必读书,涉及针对初创企业的方方面面,涵盖创业阶段的有所迷途和解决方案