出版社: Portfolio Hardcover
副标题: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
出版年: 2004-09-09
页数: 226
定价: USD 26.95
装帧: Hardcover
ISBN: 9781591840565
内容简介 · · · · · ·
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you...
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
The Art of the Start的创作者
· · · · · ·
-
盖伊·川崎 作者
目录 · · · · · ·
起因
第一章 起步的艺术
阐述
第二章 定位的艺术
第三章 口头表达的艺术
第四章 制定商业计划书的艺术
启动
第五章 白手起家的艺术
第六章 招聘的艺术
第七章 筹集资金的艺术
激增
第八章 合伙的艺术
第九章 打造品牌的艺术
第十章 人工造雨的艺术
义务
第十一章 做个高尚之人的艺术
后记
· · · · · · (收起)
原文摘录 · · · · · ·
喜欢读"The Art of the Start"的人也喜欢 · · · · · ·
The Art of the Start的书评 · · · · · · ( 全部 12 条 )
创业的艺术[白手起家]练习题 “7.19 更新完”
成功的创业故事总是有许多相似之处
> 更多书评 12篇
论坛 · · · · · ·
这本书中文版出了吗? | 来自david | 3 回应 | 2017-08-21 16:05:11 |
这本书的其他版本 · · · · · · ( 全部3 )
-
当代中国出版社 (2006)7.6分 443人读过
-
商周出版 (2005)暂无评分 9人读过
以下书单推荐 · · · · · · ( 全部 )
- Personal MBA 书单 (1) (眉小拧)
- 自我导向 (靜)
- 自然科学 (Divine)
- Personal MBA -- 个人阅读计划 (鬼~鬼~)
- What are some must-read books for entrepreneurs? @ Quora (雪落微明)
谁读这本书? · · · · · ·
二手市场
· · · · · ·
- 在豆瓣转让 有394人想读,手里有一本闲着?
订阅关于The Art of the Start的评论:
feed: rss 2.0
0 有用 元宵葫芦仙 2013-10-18 01:58:52
这本书怎么能不码!除了chapter1的那个观点“make meaning”我不怎么同意以外其他都写的挺好(不同意的原因是我最讨厌给entrepreneur戴上“理想”的高帽),尤其是我们之前给改图写的那个plan如今看来真是纯种2B不解释......图样图森破!现实社会是残酷的骚年们!!!
0 有用 梅文女王殿下 2011-11-12 05:27:47
2011.11.7 Boooooooooooooring like hell. Nothing new.
0 有用 老李同学 2008-05-03 17:46:49
创业和VC两方面的人不妨都看看
0 有用 Esther 2012-07-03 10:42:53
对Kawasaki的style完全没有免疫力!这本书还是很入门的,实用到连BP的字体都告诉大家了。不过我比较喜欢他说的几句话 make meaning, right a wrong
0 有用 SHUGUO 2008-11-20 23:14:31
把演讲看了,猜测内容大同小异,又暂时舍弃了。
0 有用 宝宝TWO 2024-02-16 13:17:21 湖北
顶级
0 有用 樊子轩 2017-02-03 11:22:50
强烈推荐~
0 有用 Waterwalker 2017-01-18 14:46:50
Takeaway: 1)make money or make meaning? Answer: make meaning, money as a measurement; 2) wearing both hats: telescope and microscope; 3) never forget that, bootstrapping is an option
0 有用 Harry 2016-08-04 22:46:23
全是干货,至于是不是在现实世界完全正确,我不得而知,但是作者绝对是诚意满满,写了很多startup外围需要做好的事情,比如pitch, biz plan, raising capital, 能起到把读者领进门的作用。
0 有用 Initial_X 2014-04-23 16:43:59
这书写得不错。未来需要的时候应该会再看一遍