作者:
Stanley J. Baran
/
Dennis K. Davis 出版社: Wadsworth Publishing 副标题: Foundations, Ferment, and Future (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) 出版年: 2005-03-24 页数: 416 定价: USD 81.95 装帧: Paperback ISBN: 9780534637972
MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory?social/behavioral and critical/cultural?and concludes with a discussion of how these two tradition...
MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory?social/behavioral and critical/cultural?and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. MASS COMMUNICATION THEORY helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.
Whoever has the greatest influence over a culture's definitions of its symbols and signs also controls the construction of the typification schemes that individuals use to pattern their interactions with their various social worlds. (查看原文)
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0 有用 leo 2018-03-29 08:30:35
这书2015年已经出了第7版了
0 有用 Allons-y 2021-07-05 12:35:23
不知道什么时候能啃完这本全英文的转头。
0 有用 Allons-y 2021-07-05 12:35:23
不知道什么时候能啃完这本全英文的转头。
0 有用 leo 2018-03-29 08:30:35
这书2015年已经出了第7版了