Super Normal

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• You feel like you can smell the meat grilling just by looking at the shape. The"sizzle effect" is something that whets the appetite and tempts the taste buds. It is similar to the sound of beer being poured into a glass, of juice being squeezed, of meat cooking, or the sight of steam coming off hot food. The effect of shape along with taste and feel mans that it is so standardized as to have become a normal that surpasses normal. Friday night - you can just smell the wonderful aromas emanating from the small balcony this grill makes its home on. (查看原文)

  mo 2013-12-14 09:34:05

• Designers generally do no think to design the "ordinary". If anything, they live in fear of people saying their designs are "nothing special." Of course, undeniably, people do have an unconscious everyday sense of "normal," but rather than try to blend in, the tendency for designers is to try to create "statement" or "stimulation." So "normal" has come to mean "unstimulating" or "boring" design. It's not just designers; people who buy design and clients who commission designers do not see "normal" as a design concept or even entertain the idea of creating a "new normal." To dare, then, to design something "normal" within this prevailing scheme of design common sense raises the stakes; it makes for a consciously designed normal above-and-beyond normal that what we might call "Super Normal.... (查看原文)

  mo 2013-12-14 09:56:10

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