What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneer...
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large.
作者简介
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【美】安妮塔•埃尔伯斯（Anita Elberse）
哈佛商学院林肯•法林工商管理教授（Lincoln Filene Professor of Business Administration）。她是校史上最年轻得到终身教席的女性教授，作品散见于《纽约时报》《华尔街日报》《财富》杂志。
去冰走糖
中信出版社2016版
拼客弗洛伊德
中信出版社2016版
TonyCheungCHN
中信出版社2016版
三间大瓦房
中信出版社2016版
apiaoduo
中信出版社2016版
张磊
中信出版社2016版
0 有用 方舟K][NGofARK 2013-12-06 02:55:28
数据有趣，论点尚可，结论缺失。
0 有用 weihu 2016-07-28 18:40:59
看看
0 有用 帅锅 2016-08-02 15:33:40
做爆款，其他无他
0 有用 肥利普先生 2019-09-08 14:01:54
很多细节挺有意思 核心概念有点不言自明 也嚼烂了