作者:
Aswath Damodaran 出版社: Columbia University Press 副标题: The Value of Stories in Business 出版年: 2017-1-10 页数: 320 定价: USD 29.95 装帧: Hardcover ISBN: 9780231180481
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are th...
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.
Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.
作者简介
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Aswath Damodaran is the Kerschner Family Chair in Finance Education and professor of finance at New York University's Stern School of Business. He is the author of Applied Corporate Finance, Fourth Edition (2014), Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, Third Edition (2012), The Little Book of Valuation: How to Value a Company, Pick a ...
Aswath Damodaran is the Kerschner Family Chair in Finance Education and professor of finance at New York University's Stern School of Business. He is the author of Applied Corporate Finance, Fourth Edition (2014), Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, Third Edition (2012), The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (2011), and Damodaran on Valuation: Security Analysis for Investment and Corporate Finance, Second Edition (2006).
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中信出版社2018版
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1 有用 fishandbike 2020-12-18 18:40:34
干了一个翻译的活，找到主讲人的书读了一遍
0 有用 小实 2017-04-03 00:56:50
估值是一门艺术
0 有用 梁哼利 2022-02-05 17:08:13
作者擅长使用数字对于成熟公司进行价值分析，但学术能力帮助其建构了一套打通早期概念叙事逻辑与财务数字逻辑的估值模型，有借鉴意义。学院派气息浓厚，帮助系统梳理实践。
0 有用 飞的鼠 2020-02-19 16:27:58
思路清晰 语言简练 方法实用
0 有用 伍赟Allan 2021-05-07 16:39:57
很好读的一本书。准备继续读Dark side of valuation了