With a brand like that, you can tell what it is from a single item. When you wear Heattech
underwear or an Ultra Light Down jacket, you can get what
philosophy the brand is shooting for. But with MUJI, you can't
understand the brand philosophy by looking at a single item.
Consider their most representative item, the tabletop electric
is from other brands. If you go to the store, though, you'll se ceclock. Sure, it's pretty, but I'm not really sure what the differe
beds and wastebaskets. They also sell food, and recently
they ve gotten into books. Once you ve seen all of that, you can
at last understand the philosophy Muji is aiming for. (查看原文)
Erasing the distinctiveness of a product makes for greater congruity with a range of different surroundings, and keeping ornamentation to a minimum is possible because all that is necessary, and only that, has already been included. (查看原文)
1 有用 Tequila. 2020-04-15 03:51:45
Muji不刻意传达品牌理念，每一项物品都没有年龄与性别的限制，单独来看很难理解这个品牌有什么特点。但如果把所有物品放在一起去看，或者走进任何一家Muji的店，你就能明白它的品牌哲学，实用、极简，透露出一种富有禅意的纯粹。它体现的日本精神，甚至是一种当下的日本达不到的美好状态，唤起人们对生活本质的觉察感知。品牌做到这个程度，足够了。
1 有用 liberty 2022-08-13 17:18:17
今年被好几个营销和品牌的专业人士强烈推荐这个杂志，但因为单价太高又不确定先买哪本，于是在各大书店书吧咖啡店寻找这本杂志试读，但找了一段时间都没找到，只好搁置。今天意外发现深圳slash cafe(打个小广告作为报答)有这本杂志，果断跑去看，随手拿起MUJI这本，翻了没几页就很喜欢，内容很好，比同款杂志有深度很多，瞬间有信心买几本放家里了
0 有用 sidwith 2022-12-29 20:22:01 上海
看的是starwars那本
1 有用 OliOli 2020-04-27 01:48:06
我想去muji实习。
0 有用 巴啦啦小恶兔🌟 2021-07-09 00:54:07
Muji居然还建房子……