4. All the tools in the world are meaningless without an essential idea.
8. Always go for the big ideas
9. All creativity should communicate in a nanosecond.
10. My first commandment: The word comes first, then the visual. (查看原文)
12. If you can't passionately and succinctly explain your creative ideas, fugedaboutit!
13. Don't expect a creative idea to pop out of your computer. SO don't sit down at your computer until you've grasped a big conecept, without a computer in sight.
14. A trend is always a trap. ... A new direction is the only direction.
15. Creativity is not created. it is there for us to find - it is an act of discovery.
19. You can be Cautious or you can be Creative ( but there's no such thing as a Cautious Creative). A cautious creative is an oxymoron.
20. You can never learn anything from a mistake! ( gave you pause, shake you up, humble you)
23. Never listen to music when you're trying to come up with a big idea.
25. Reject Group Grope.
26. Reject Analysis Paralysis.
27. Teamwork might work in build... (查看原文)
1 有用 恶鸟 2018-11-22 09:40:34
金句书,一句受用就值
47 有用 1968小金 2018-10-08 14:31:02
哈哈,我翻译的书出版了
0 有用 浦睿文化 2018-12-13 08:34:42
美剧《广告狂人》男主角原型、创意传播大师乔治·路易斯总结60载创意经验,分享120条创意、工作、人生建议。不矫情,不啰嗦,灵魂忠告,心灵暴击,字字见血,句句到肉,精准激发你的创意潜能!
0 有用 沉山泥🐇 2019-12-18 23:23:40
其实是一本有趣的书,却没多少用处。这可能就是打低分的人生气的地方吧。
6 有用 wayttechiu 2018-10-16 00:32:28
“大量的人才失落在尘世间,只因缺少一点勇气”,我始终相信创意的力量,那是这片土地上缺少的、让人流泪的东西。