芝加哥大学写作课 (原书第3版)

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• 1. Writing is the Economist's Trade Rotten writing causes more papers and reports to fail than do rotten statistics or rotten research. You have to be read to be listened to. Bad writing is not read, even by professors or bosses paid to read it....the hard business of economic thinking is getting the WORDS STRAIGHT. WRITING FORCES THE WRITER TO THINK. An economically trained person is likely to spend most of her working life writing papers, reports, memoranda, proposals, columns, and letters. 2.Writing is Thinking Now the influence of mere style is greater than you think. The history of ideas has many wide turns caused by "mere" lucidity and elegance of expression. Poincre's good French and Einstein's good German early in this century were no small contributors to their influence on math... (查看原文)

  MoneyMelancho 2013-07-06 08:29:39

• 4. Be Thou Clear; But for lord's Sake Have Fun, Too "Therefore one ought to take care to write not merely so that the reader can understand but so that he CANNOT possibly MISUNDERSTAND." Clarity is a social matter, not something to be decided unilaterally by the writer. The reader like the consumer is sovereign. If the reader thinks what you write is unclear, THEN IT IS, by DEFINTION. Clarity is a matter of speed directed at the point. But one you learn a few of the rules and start applying them you'll start to be able to play the Game of Writing. It's not just grim following of rules, a death march to the Department of English. It's great fun to get a sentence just right, in the same way that it's fun to get a dish you're cooking just right or double play in softball just right. Flo... (查看原文)

  MoneyMelancho 2013-07-06 09:46:23

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