Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations...
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
October 09, 2008 Predictably Irrational 作者ARIELY是现在行为经济学方面的明星，以色列人，现在MIT的Sloan School作Alfred P. Sloan Professor of Behavioral Economics。96年先在UNC Chapel Hill拿的认知心理学的博士，两年后又在杜克拿了管理学的博士，之后就一直在MIT...
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0 有用 3.1415926 2016-05-12 14:39:16
Counterintuitive insights of how human minds operate. Well designed experiments, and eloquent argument warranted by scientific analysis
1 有用 jojo在长毛象 2011-04-26 10:49:22
任何的学问做到最后都是人的学问
0 有用 SuSie陸 2012-11-09 13:58:27
很有意思的一本书。细微的心理，改变我们的决定。
0 有用 eyelid_s 2014-08-03 09:29:34
理性是人类对自己的完美假设。接受、认识自己的非理性，并且是有规律、可预测的非理性，才能让自己更接近理性。
1 有用 粵人阮 2011-05-04 14:15:56
有空得重讀~
0 有用 are_you_lost 2022-08-08 03:35:36
The hidden philosophy of economics
0 有用 nono 2022-01-23 19:11:06
George's Five-star recommendation
0 有用 SDKH 2021-01-13 23:23:44
@2012-05-12 03:06:57
0 有用 Demon Hunter 2019-05-22 17:54:25
怪诞行为学
0 有用 脑洞大开的涂鸦 2019-04-13 16:36:55
行为经济学的入门之作