Name: Research Methods for Business Students
ISBN: 9781405893398

作者: Mark N.K. Saunders / Adrian Thornhill / Philip Lewis / Paul D. Leedy / Jeanne E Ormrod
出版社: Financial Times/ Prentice Hall
副标题: AND " Practical Research, Planning and Design "
出版年: 2007-11-01
装帧: Paperback
ISBN: 9781405893398

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作者简介 · · · · · ·

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

原文摘录 · · · · · · ( 全部 )

- Data are collected systematically. - Data are interpreted systematically. - There is a clear purpose: to find things out. (查看原文)

El Niño 2020-04-21 03:56:40

—— 引自第4页
...managers...unlikely to allow research access unless the can see personal or commercial advantages. (查看原文)

El Niño 2020-04-21 03:56:40

—— 引自第6页