A world-class business education in a single volume.
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real busines...
A world-class business education in a single volume.
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
下面分享一下那传说中神秘的书单,自行寻找吧: http://www.douban.com/group/topic/36846303/ Productivity & Effectiveness * 10 Days to Faster Reading by Abby Marks-Beale * StrengthsFinder 2.0 by Tom Rath * Getting Things Done by David Allen * The Power of Less...
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这本书价值一般。前半部分介绍一些基础的专业术语,后半部分包括一些时间管理上的内容。感觉是作者看过的各种书做的一个摘要。在后半部分我能看到好几本我原本读过的书的身影。 下面罗列一些我原先不知道的概念。 1. 5 parts of business value creation marketing ...
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0 有用 Potegato 2018-09-22 10:31:36
五星,内容简洁都是概要不深入,但好处是把整个东西串了起来。
0 有用 Yaelili 2023-08-30 13:22:25 上海
陆陆续续读了一年,终于读完。
0 有用 mariolw 2018-08-07 15:43:30
太浅了
1 有用 Yvette 2014-07-30 10:13:09
一半心理治疗,一半商业扫盲
0 有用 咪牛之包 2016-09-27 19:01:18
讲的的确是fundamentals……