The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic p...
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
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路克·苏立文 作者
楚大刀
中国财政经济出版社2004版
香菇土豆
中国财政经济出版社2004版
良无是可
中国人民大学出版社2010版
橙子
中国财政经济出版社2004版
0 有用 Keyan 2013-12-24 05:55:33
what a yummy book!
0 有用 Miya 2012-11-09 02:20:13
sharp wit!
0 有用 坚果炸弹 2012-11-12 04:54:16
内容非常广&散 只能当个大概看看 不过说的倒的确真实又有实践性 看完你就会发现奇葩的客户与广告人总是无处不在
0 有用 透明人间002 2015-06-04 16:08:01
creative textbook, Ryan said he used to babysitting for this guy lol
0 有用 宝宝TWO 2023-02-03 14:13:21 湖北
文笔的趣味性很高，但是作为实操书，我好像有点抓不住点。