作者:
Pink, Daniel H. 出版社: Riverhead Books 副标题: The Surprising Truth About Moving Others 出版年: 2012-12-5 页数: 272 定价: USD 30.45 装帧: Hardcover ISBN: 9781594487156
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
作者简介
· · · · · ·
Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.
WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.
Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To...
Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.
WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.
Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.
He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.
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0 有用 T.J. 2016-10-17 23:30:19
Not well developed as topics are not concentrated. A summary chapter to ramp up everything will help.
0 有用 ZZ 2018-02-19 07:10:45
感觉很一般，主要就是指出以情动人。
0 有用 自在娇莺恰恰恰 2015-12-16 00:35:19
第一本听得费力的。不管，还是用1.25倍速拉起来
0 有用 gespenst 2025-01-02 09:37:56 日本
其實是認知科學一類的書，但是還是很好玩，就像我以前在國內銷售習慣是在ppt裡玩押韻，在客戶面前對自家產品欲揚先抑，一直盯著一個關鍵問題問為什麼一樣，其實是有點意思的
0 有用 dawn 2013-07-05 17:50:35
从人性化的角度来看商品销售，且不仅仅是物件销售，生活中比比皆是可以运用。