出版社: Three Rivers Press
副标题: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
出版年: 1999-10-19
页数: 416
定价: USD 16.00
装帧: Paperback
ISBN: 9780812932294
内容简介 · · · · · ·
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal we...
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
From the Hardcover edition.
作者简介 · · · · · ·
理查德·布兰森,英国私有企业维珍集团的创始人兼董事长,曾被英国女王授予爵士头衔,是当今世界上非常富有传奇色彩的亿万富翁。他一直患有严重的阅读障碍以及注意力缺失症,却被《时代周刊》评为“全球具有影响力的100位人物”之一。
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Losing My Virginity的书评 · · · · · · ( 全部 41 条 )
永远的偶像,男人的典范
每个企业背后都有一个人
理查德·布莱森和他的维珍帝国
理查德·布兰森不断折腾的一生,不断承受冒险成就璀璨人生
让我们梳理一下布兰森是如何从0到1然后到100的
比臭名昭著更糟糕的是默默无闻
> 更多书评 41篇
论坛 · · · · · ·
购买 原版 losing my virginity | 来自Foreign books | 2010-06-09 14:09:13 |
这本书的其他版本 · · · · · · ( 全部13 )
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中国社会科学出版社 (2007)8.2分 303人读过
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北京日报出版社 (2022)8.3分 88人读过
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谁读这本书? · · · · · ·
二手市场
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订阅关于Losing My Virginity的评论:
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1 有用 你们人类 2012-12-18 22:19:33
很好的活着的人的传记。从小讲他娘亲的时候,就定了作者热爱冒险、挑战和“人生只过一次”的人生基调。中间部分有点碎,主要是virgin的发展和他个人生活的发展,和BA的官司是结尾高潮,也适合中国商人,看看如果和有政府背景的人交恶,该如何继续并翻身(有可能么)... | 听的时候,有声书偶尔有间断,巨大的噪音艹艹艹 | BA被描的好黑,不知道是否是一家之言
0 有用 疯疯爱 2014-05-29 22:42:29
Richard is awesome!!!!Fucking awesome! He is lucky to meet so many big people, he is so brave to pursue his dream n never say never!
0 有用 豆友2703800 2013-06-20 14:37:03
用了一周的时间读完了Richard Branson这本将近600页的自传,感触良多,准备近期写篇读后感
0 有用 奶牛女皇 2012-11-15 06:01:29
这个应该是我今年看过的最好的书之一了吧!Richard Branson和Jim Rogers是我最欣赏的两个人,把生命玩得那么潇洒,那么自如,那么振奋身心,是另一种境界。
0 有用 咖啡 2012-08-31 22:01:31
嘿嘿这个题目会不会让有些人产生歧义呢?此Virgin非彼Virgin,是大名鼎鼎的维珍公司啦~这个老板的business sense真是好,growth comes with pressure and pressure make you thrive.
0 有用 阿雀 2022-02-03 23:48:40
我见过的在商业领域写的最好的自传之一,太精彩,太热血沸腾,太传奇,慢慢来
0 有用 芦涛 2021-03-24 16:06:17
疯狂的人生 疯狂的商业 佩服佩服
0 有用 Suave 2020-03-29 16:35:37
读了一半,细节太丰富,有点絮叨了
0 有用 疯疯爱 2014-05-29 22:42:29
Richard is awesome!!!!Fucking awesome! He is lucky to meet so many big people, he is so brave to pursue his dream n never say never!
0 有用 豆友2703800 2013-06-20 14:37:03
用了一周的时间读完了Richard Branson这本将近600页的自传,感触良多,准备近期写篇读后感