出版社: Basic Books
副标题: In Search of Explanations for Everyday Enigmas
出版年: 2007-5-21
页数: 240
定价: USD 26.00
装帧: Hardcover
ISBN: 9780465002177
内容简介 · · · · · ·
The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world.
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando?
For decades, Robert Frank has been asking his economics students to pose and answer questions like thes...
The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world.
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando?
For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.
Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons.
The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
"Smart, snappy and delightful. Bob Frank is one of America's best writers on economics." -- Tyler Cowen, George Mason University, and author of In Praise of Commercial Culture and What Price Fame?
"Fascinating, mind-expanding, and lots of fun." -- Steven Pinker, Harvard University, and author of The Blank Slate, How the Mind Works, and The Stuff of Thought
作者简介 · · · · · ·
Robert H. Frank is a professor of Management and Professor of Economics at the Johnson Graduate School of Management, Cornell University. His "Economic Scene" column appears monthly in The New York Times. He is the author of Choosing the Right Pond, The Winner-Take-All Society, and Luxury Fever, among others. He lives in Ithaca, New York.
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The Economic Naturalist的书评 · · · · · · ( 全部 411 条 )
经济学的非经济学叙述
为什么牛奶盒是方的?为什么可乐罐是圆的?
论坛 · · · · · ·
哪里有买The Economic Naturalist这本书啊? | 来自蝴蝶结 | 2 回应 | 2009-11-19 19:21:27 |
这本书的其他版本 · · · · · · ( 全部8 )
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中国人民大学出版社 (2008)7.5分 23498人读过
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中国人民大学出版社 (2010)7.3分 6111人读过
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北京联合出版公司 (2017)6.8分 3291人读过
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Virgin Books (2008)7.6分 77人读过
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- 在豆瓣转让 有191人想读,手里有一本闲着?
订阅关于The Economic Naturalist的评论:
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0 有用 Halcyon 2022-07-28 09:33:10
只能说很多的回答根本文不对题,毕竟也只是一些undergraduates的作业。好奇为什么可以选进豆瓣理财图书热门榜No.2
0 有用 Wintermärchen 2013-12-06 18:44:10
配合Microeconomics课程看的闲书,刚开始挺有趣的,到后来有些例子分析的感觉千篇一律,再加上有点文化差异,三星半吧。
0 有用 mrm 2010-05-09 13:29:54
mind-expanding and eye-opener! 居然有一章用经济学分析marriage。。。
0 有用 冷门歌手 2012-09-12 17:23:42
比较不喜欢这些经济学快餐书。适合作为初级微观的课外读物
0 有用 momo 2021-06-19 23:21:43
为assignment读了前五章,感觉经济学根本不适合做兴趣读本。教科书已经不难了,没必要从这种娱乐专业都不足的书开始。
0 有用 Halcyon 2022-07-28 09:33:10
只能说很多的回答根本文不对题,毕竟也只是一些undergraduates的作业。好奇为什么可以选进豆瓣理财图书热门榜No.2
0 有用 鸭鸭第三次出动 2022-04-01 12:58:16
读完最大的收获是知道了原来星巴克有小杯😬
0 有用 momo 2021-06-19 23:21:43
为assignment读了前五章,感觉经济学根本不适合做兴趣读本。教科书已经不难了,没必要从这种娱乐专业都不足的书开始。
0 有用 Wenhong 2021-01-09 11:55:36
思路还是很好的,但有不少解释我觉得有些牵强,似乎是刻意为了用经济学而用的
0 有用 Yoyoooki 2019-06-09 17:12:32
absolutely love it. Would recommend my son or daughter to read it in the future