Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations ar...
Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.
Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.
作者简介
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Ian Ayres is an economist and lawyer who is the William K. Townsend Professor at Yale Law School and a professor at Yale’s School of Management. He is a columnist for Forbes magazine and a regular contributor to the New York Times Freakanomics blog. He served for seven years as the editor of the Journal of Law, Economics, and Organization, and in 2006 was elected to the America...
Ian Ayres is an economist and lawyer who is the William K. Townsend Professor at Yale Law School and a professor at Yale’s School of Management. He is a columnist for Forbes magazine and a regular contributor to the New York Times Freakanomics blog. He served for seven years as the editor of the Journal of Law, Economics, and Organization, and in 2006 was elected to the American Academy of Arts and Sciences. He has written ten books, including Super Crunchers, which was a New York Times business bestseller and named one the Best Economics and Business Books of the Year by The Economist. He lives in New Haven, Connecticut.
这本书的主标题是"Super (Number) Crunchers", 副标题是"Why Thinking-by-Numbers Is the New Way to Be Smart". 前者和我的专业相关，后者则是在赞美我的专业，所以我本着自我肯定和自我欣赏的目的读了这本书 : P 写到这里，有必要澄清，读这本书绝对无需数学分析或高等数学...
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作者推荐阅读： Ray C. Fair, Predicting Presidential Elections and Other Things (2002). Steven Levitt and Stephen J. Dubner, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (2005). John Allen Paulos, Innumeracy: Mathem...
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1 有用 同人于野 2008-09-09 13:52:37
这本书所描述的方法，极其重要，甚至可以说代表了社会科学的未来。
0 有用 甄兰儿 2016-12-11 22:33:00
觉得还挺有意思的
0 有用 Jule 2013-01-06 13:11:49
Data-driven decision making
0 有用 FairyTail 2020-07-28 09:08:59
可以用到covid-19吧
0 有用 Sheryl 2020-08-10 21:10:54
Nothing new to me