作者:
Tali Sharot 出版社: Henry Holt and Co. 副标题: What the Brain Reveals About Our Power to Change Others 出版年: 2017-9-19 页数: 256 定价: USD 28.00 装帧: Hardcover ISBN: 9781627792653
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at...
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
作者简介
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Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous o...
Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more.
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化学工业出版社2019版
1 有用 Königin 2021-06-30 21:10:16
So inspirational.
1 有用 骑羊的兔哥 2018-08-08 20:10:02
7大特点； 大脑天生对新信息好奇，万年演化时，这会带来优势； 喜欢好消息，对坏消息就做鸵鸟；
0 有用 這位太太 2024-08-23 00:15:03 四川
套瓷时下单 如今才读完 很好的behavior science读物
0 有用 mi 2025-03-09 09:16:33 中国香港
在短视频/社交网络/AI包围的时代，尤其需要思考：我们如何被影响？我们又如何影响别人？
2 有用 远读重洋 2017-12-25 17:17:35
本书作者认为我们对未知信息的渴望，如同性爱和面包，是本能的生理需要。