A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at...
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
作者简介
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Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous o...
Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more.
远读重洋
豆友127969772
化学工业出版社2019版（其他版本）
自由的心
化学工业出版社2019版（其他版本）
MetalDudu
化学工业出版社2019版（其他版本）
纯阳书评
化学工业出版社2019版（其他版本）
赫儿儿本
化学工业出版社2019版（其他版本）
我爱古诗词
化学工业出版社2019版（其他版本）
Ben
化学工业出版社2019版（其他版本）
大熊乖乖
化学工业出版社2019版（其他版本）
0 有用 Al. 2025-08-24 04:11:52 德国
很好读的一本行为心理学书籍。人们总在寻找证据证明自己的观点（我早已放弃说服他人改变他们的观点）；用感情比用数字更容易影响他人；立刻表扬比未来的惩罚更有效；让他人有自我掌控的感觉；让他人发现知识鸿沟，唤起好奇心；压力让人做保守、悲观的决定；人类非常受其他人观点的影响。
1 有用 Königin 2021-06-30 21:10:16
So inspirational.
1 有用 骑羊的兔哥 2018-08-08 20:10:02
7大特点； 大脑天生对新信息好奇，万年演化时，这会带来优势； 喜欢好消息，对坏消息就做鸵鸟；
0 有用 mi 2025-03-09 09:16:33 中国香港
在短视频/社交网络/AI包围的时代，尤其需要思考：我们如何被影响？我们又如何影响别人？
0 有用 這位太太 2024-08-23 00:15:03 四川
套瓷时下单 如今才读完 很好的behavior science读物