出版社: Crown Business
副标题: The Irresistible Pull of Irrational Behavior
出版年: 2008-6-17
页数: 224
定价: GBP 14.04
装帧: Hardcover
ISBN: 9780385524384
内容简介 · · · · · ·
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involve...
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
作者简介 · · · · · ·
奥瑞•布莱福曼(ORI BRAFMAN)
管理思想家、作家兼企业家。他在微软、亚马逊、斯坦福商学院和哈佛商学院等处做过大量的演讲。他获有斯坦福商学院的MBA学位。现住在旧金山。
罗姆•布莱福曼(ROM BRAFMAN)
心理学家。他的心理学和个性课程曾获奖。现在他于帕洛阿尔托拥有一家高级私人心理咨询室。
喜欢读"Sway"的人也喜欢 · · · · · ·
Sway的书评 · · · · · · ( 全部 42 条 )
一本平庸的畅销之作!
> 更多书评 42篇
这本书的其他版本 · · · · · · ( 全部4 )
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中信出版社 (2011)7.3分 159人读过
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中信出版社 (2009)7.3分 1137人读过
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Crown Business (2009)暂无评分 4人读过
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订阅关于Sway的评论:
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0 有用 Tiger Tigris 2015-08-16 14:18:03
听完了。很一般。
0 有用 シ__水_色_。ゾ 2009-12-16 01:36:58
loss aversion, commitment, fairness, and herding
0 有用 笑一步是好青年 2013-03-12 21:09:56
四星给书, 加半星,thanks for being thought-provoking.
0 有用 Jule 2012-05-08 09:43:41
Loss aversion, diagnosis bias, procedural justitice
0 有用 Aurora 2014-02-13 20:12:59
influence is a tricky thing.
0 有用 磨牙的小神经 2020-12-01 12:08:35
Explains irrational behavior and how to avoid these pitfalls with excellent narratives of real stories and experiments. Covers concepts such as loss aversion, value attribution, and diagnosis bias.
0 有用 宝宝TWO 2018-01-14 21:09:33
这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
0 有用 Tiger Tigris 2015-08-16 14:18:03
听完了。很一般。
0 有用 dodo 2014-06-08 01:41:33
发人深省
0 有用 Aurora 2014-02-13 20:12:59
influence is a tricky thing.