An updated edition of the national bestseller—now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart...
An updated edition of the national bestseller—now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Reviews about WIKINOMICS 第一章 在（维基经济学）的第一章的开头，D&A（作者Don and Anthony）就以一个黄金公司（Goldcorp Inc）的例子来向世人展现了开放资源的强大益处，这家小采矿公司的老板麦克欧文由于手中掌握的资源有限，债务拖延和生产成本等问题一筹莫展，但是...
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唐·泰普斯科特 作者
铂程斋@喷嚏网
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0 有用 就爱吃藕 2010-04-05 00:00:42
非常有趣的观点