出版社: FT Press
副标题: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
出版年: 2001-11-01
页数: 336
定价: USD 31.99
装帧: Hardcover
ISBN: 9780139696947
内容简介 · · · · · ·
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development proces...
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
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机械工业出版社 (2004)8.4分 484人读过
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0 有用 Linus 2011-10-21 22:47:53
cliche.
0 有用 Linus 2011-10-21 22:47:53
cliche.