作者:
George Lois 出版社: Phaidon Press 副标题: How To Unleash Your Creative Potential by America's Master Communicator, George Lois 出版年: 2012-3-12 页数: 176 定价: USD 12.95 装帧: Paperback ISBN: 9780714863481
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable li...
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
4. All the tools in the world are meaningless without an essential idea.
8. Always go for the big ideas
9. All creativity should communicate in a nanosecond.
10. My first commandment: The word comes first, then the visual. (查看原文)
12. If you can't passionately and succinctly explain your creative ideas, fugedaboutit!
13. Don't expect a creative idea to pop out of your computer. SO don't sit down at your computer until you've grasped a big conecept, without a computer in sight.
14. A trend is always a trap. ... A new direction is the only direction.
15. Creativity is not created. it is there for us to find - it is an act of discovery.
19. You can be Cautious or you can be Creative ( but there's no such thing as a Cautious Creative). A cautious creative is an oxymoron.
20. You can never learn anything from a mistake! ( gave you pause, shake you up, humble you)
23. Never listen to music when you're trying to come up with a big idea.
25. Reject Group Grope.
26. Reject Analysis Paralysis.
27. Teamwork might work in build... (查看原文)
0 有用 哈拿HaNa 2013-03-02 18:39:31
有一些行业advice,也有一大部分能运用到生活的案例和人生体会。
0 有用 酸奶 2021-11-28 11:08:22
想给George Lois家扫地,擦奖杯…连夜又下两本他的书,然后要又一些其他的决心。总之,好!
0 有用 Yijun 2014-05-14 21:32:06
No shit. Finished on 5/14/2014
1 有用 蛋黄焗南瓜 2015-07-30 19:13:42
@pageone
0 有用 平原上的漫游者 2023-07-15 10:52:17 美国
学是学不到啥的,但还挺好笑的