出版社: Simon & Schuster Ltd
出版年: 1994-8-1
页数: 256
定价: GBP 25.00
装帧: Hardcover
ISBN: 9780029200353
内容简介 · · · · · ·
Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizin...
Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizing how decisions are actually made -- as opposed to how they should be made -- he enables those involved in the process to understand it both as observers and as participants.
March sheds new light on the decision-making process by delineating four deep issues that persistently divide students of decision making: Are decisions based on rational choices involving preferences and expected consequences, or on rules that are appropriate to the identity of the decision maker and the situation? Is decision making a consistent, clear process or one characterized by ambiguity and inconsistency? Is decision making significant primarily for its outcomes, or for the individual and social meanings it creates and sustains? And finally, are the outcomes of decision processes attributable solely to the actions of individuals, or to the combined influence of interacting individuals, organizations, and societies? March's observations on how intelligence is -- or is not -- achieved through decision making, and possibilities for enhancing decision intelligence, are also provided.
March explains key concepts of vital importance to students of decision making and decision makers, such as limited rationality, history-dependent rules, and ambiguity, and weaves these ideas into a full depiction of decision making.
He includes a discussion of the modern aspects of several classic issues underlying these concepts, such as the relation between reason and ignorance, intentionality and fate, and meaning and interpretation.
This valuable textbook by one of the seminal figures in the history of organizational decision making will be required reading for a new generation of scholars, managers, and other decision makers.
作者简介 · · · · · ·
James G. March
Jack Steele Parker Professor of International Management, Emeritus.
BA, University of Wisconsin, 1949; MA, Yale University, 1950, PhD. 1953; dr.merc.h.c. (Hon.), Copenhagen School of Economics, Swedish School of Economics (Helsinki), University of Bergen, Helsinki School of Economics; LLD (Hon.), University of Wisconsin, Milwaukee; dr. econ. (Hon.), Uppsala U...
James G. March
Jack Steele Parker Professor of International Management, Emeritus.
BA, University of Wisconsin, 1949; MA, Yale University, 1950, PhD. 1953; dr.merc.h.c. (Hon.), Copenhagen School of Economics, Swedish School of Economics (Helsinki), University of Bergen, Helsinki School of Economics; LLD (Hon.), University of Wisconsin, Milwaukee; dr. econ. (Hon.), Uppsala University; Göteborg University; hon. doc., Dublin City University, University of Poitiers. . Assistant Professor-Professor, Carnegie Mellon University, 1953-64; Professor and Dean, School of Social Sciences, University of California, Irvine; 1964-70; David Jacks Professor of Higher Education, Stanford University, 1970-78; Fred H. Merrill Professor of Management, Stanford University, 1979-91; Jack Steale Parker Professor of International Management. 1991-95; Professor of Political Science and Sociology, 1970-95. At Stanford since 1970. Emeritus since 1995.
A Primer on Decision Making的书评 · · · · · · ( 全部 7 条 )
![](https://img3.doubanio.com/icon/u168800055-3.jpg)
![](https://img1.doubanio.com/icon/user_normal.jpg)
《决策是如何产生的》读书笔记
![](https://img3.doubanio.com/icon/u2847283-2.jpg)
到真实世界中研究决策
![](https://img3.doubanio.com/icon/u39107774-23.jpg)
深度解构 做了一个艰难的决定 这件事
这篇书评可能有关键情节透露
在一堂拆书会里听到 之前没读过 但其实类似的作品之前听过不少, 类似 thegreatcourses 上的 critical thinking, 人脑认知曲线啥的~ 因为之前就意识到 有很多事情几乎就是天生的 如果不去克服, 并使自己的思维决策过程回归理性 那就会被别人利用 传说中的凭运气赚到的钱 ... (展开)![](https://img1.doubanio.com/icon/u2483094-19.jpg)
个人决策、组织决策详尽周到
> 更多书评 7篇
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1 有用 已注销 2014-07-12 00:51:00
看了前两章。。理性模型和规则遵循模型拿来当分析框架还是挺好用的。。。话说作者是怎么提炼的呢。。
1 有用 已注销 2014-07-12 00:51:00
看了前两章。。理性模型和规则遵循模型拿来当分析框架还是挺好用的。。。话说作者是怎么提炼的呢。。