Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New...
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
作者简介
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Donald A. Norman is Professor of Computer Science at Northwestern University and cofounder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services. His books include The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. He lives in Northbrook, Illinois.
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电子工业出版社2005版
Xinyang
电子工业出版社2005版
godot
电子工业出版社2005版
1 有用 yihan爱书橱 2017-04-21 00:23:54
读完后深受启发，与Norman大佬真是相逢恨晚呐！本书看似是在介绍设计，实则涵盖近代认知心理学的发展成果，还融入了不少符号学和行为经济学的内容，不愧是跨界奇才之作！
0 有用 randomor 2011-11-05 13:23:53
书里废话比较多，很多常识性的东西，没有什么特别惊奇的理论，当然，很多常识对很多人都不是常识。比如情绪，基本上是被人忽视的一个设计元素。
0 有用 你看起来很难吃 2017-07-10 01:02:28
记转专业狗几近于无的专业精神
2 有用 dotann 2009-10-07 13:20:59
虽然副标题看起来让人以为这是一本“Design of Everyday Things”的续集，书的前半部分还有些设计心理学的内容，后半部分天马行空，一直讲到机器人的设计和展望，远没有“Design of Everyday Things”有趣。
0 有用 douzisuper 2023-01-24 22:55:12 上海
第三章之后作者完全开启了夸夸其谈的小散文模式啊，读着读着就不知道跟emotional design有毛线关系了，逻辑癖表示难以继续，最后两章讲机器人的直接弃读。作者的这个emotional design的框架有点太大了，导致什么都能往里装，想要读一本对如何做情感化设计讲得更专注精炼实用的书。