YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history an...
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
"Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where—" said Alice.
"Then it doesn't matter which way you go," said the Cat.
—Alice's Adventures in Wonderland BY LEWIS CARROLL (查看原文)
我们大部分人已经知道，在这个世界上任何两个人之间只需要通过六个中间人就可以互相认识。这是怎样实现的？ Because some of those people know many, many more people than the rest of us. 这本书就是教你成为这种super-connectors（超级交际枢纽）。 本书作者...
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0 有用 夏明明 2015-10-10 20:19:57
美国凤凰男的奋斗心经～很真诚的哟！
2 有用 Lainey 2018-06-05 10:45:54
读之前带着鄙视心情觉得又是成功学 读完后悔没早读
8 有用 小鹿想念书 2014-09-15 15:46:48
推荐给所有去歪果念本科的童鞋们看！
2 有用 不要叫我大王 2016-10-06 05:17:40
一本很实用很神奇的书。我边读边照着书上操作。为EWB集资到近3k刀。还有昨天去参加晚宴 竟然被客户（女的！）提出一起吃午饭，老板说去吧去吧，吃多少都给你报账。我也有自己的客户budget了木哈哈哈
4 有用 arsenalcat 2011-07-27 15:05:09
不要消失，消失是最大的失败。