Where the small fry may struggle-and some will continue to disappear-is on the revenue side of the business, advertising to attract customers. Only a firm with nationwide or global service capacity normally can make efficient use of the mass media. It is the largest financial firms who tend to be the most aggressive advertisers, reaching out overthe Internet, through cell phones, and on television networks to fight for sales. Industry leaders like Wells Fargo and Bank of America are using their branch offices as salesfocused “stores”, each with a similar appearance and each intent on selling their clientsas many different services as possible. Also, it is the largest financial firms who are best able to follow an increasingly mobile population and retain their customers who may be migratin... (查看原文)
1 有用 机智阿匀 2018-07-25 13:39:27
看评论都说翻译的无聊。我校还拿这个当教材....不过说实话只有考前看过两遍🙈
0 有用 豊川稲荷 2018-06-19 22:37:53
什么玩意儿啊,无聊死了。
0 有用 柏拉图下港口 2021-07-05 21:51:59
补记,国外教材也有写得无聊的,所谓“中国版”也是四不像,放点官话套话了事......
0 有用 K 2024-09-30 15:01:31 湖北
非常好!
0 有用 沸石 2018-01-09 07:14:10
MD,这书好多错误,怪不得没人看!